🟢 The Daily Express’s Digital Masterclass

Ownership: Reach plc

Followers (Jan 1st 2026): 3.2 million

Engagement rank on Facebook (UK): 1st

Performance: Exceptional

The Daily Express has emerged as a strong blueprint for digital transformation. Despite a challenging climate marked by a nearly 20% decline in print circulation between 2025 and 2026, The Daily Express has successfully pivoted to thrive on social media.

Editorial Excellence as a Growth Engine

Throughout 2025, The Daily Express consistently broke through the noise with high-stakes exclusives. Most notably, the newsroom led the charge on royal reporting, being the first to reveal Prince William’s personal lobbying of King Charles regarding the eviction of Prince Andrew from Royal Lodge.

However, the publication proved it could handle gravity alongside gossip. Its multi-year campaign, “Give us Our Last Rights,” tackled the complexities of assisted dying with such nuance and persistence that it secured the Public Service Journalism award at the 2025 British Journalism Awards. This blend of viral royal scoops and social advocacy has kept the brand relevant in a fractured media landscape.

A Social Media Powerhouse

The most staggering evidence of The Daily Express’ evolution is found in its digital metrics. Under the strategic direction of Editor-in-Chief Geoff Maynard, and an experienced Digital team in Director of Audience Ellen Stewart, Head of Content Yara Silva and Head of Social Pandora Forsyth (now at Hearst), the outlet transformed into the UK’s most engaging news publisher on social media.

By more than tripling its performance from the previous year, The Daily Express has achieved a 7.33% average ER, making it the mid-market leader in engagement growth. This suggests that while fewer people are picking up the physical paper, the brand’s ability to spark conversation online has never been stronger. By treating social platforms as primary destinations rather than afterthoughts, The Daily Express has effectively future-proofed its legacy.

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📈 Post Interaction Rate: 8.1%